Archive
Exploring Careers and Jobs in Marketing
A career in marketing can take you in several different directions. Marketing is comprised of many facets and activities. You will find that there are many opportunities in marketing, but the common denominator of those opportunities is the sense of ownership over the product and/or service and the necessity to understand the customers needs and [...]
Top 5 Mistakes Made in Marketing
A properly developed marketing campaign can not only connect you with the right prospects, but it gets everyone talking about your company, your product, or your service. However, marketing mistakes can just as easily cost your business thousands of dollars. Here is a checklist of 5 mistakes commonly made in marketing. 1. Lack of Research [...]
Mobile Marketing – Getting a Grasp on the Basics
How do you know if mobile marketing is for you? Are you confused by terms such as SMS and an App? What’s the difference anyway? What will it cost to get involved? These are all fantastic questions and the questions many small businesses are asking themselves when it comes to mobile marketing. Just like any [...]

